The drag was swift and relentless as one commenter wrote:
I'm a white woman. I've been using your product and didn't need another white woman in a commercial to use it. I mean, sure, have a token white if you want but where the hell are the Black Women?!?! One light
skinned woman is not representing your clientele. I'm pissed off and white, I can't imagine what my dark skinned sisters are feeling.
Now, you KNOW you don't f**ked up when Elizabeth is going in! (For the record, her name really is Elizabeth.)
The Twitterverse swooped down on Shea Moisture too!
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Feel free to use this gif for all your Shea Moisture dragging purposes and needs pic.twitter.com/vnqtvIXA9F
— ¡NEW SHAOLIN-SOLO! (@SoloExMachina) April 24, 2017
Seeing Shea Moisture make a campaign trying to expand their brand to white people by getting rid of their target audience is upsetting.
— 🌹 (@LuvJaylen) April 24, 2017
So since Shea Moisture is expanding to white women does that mean y'all gone bring y'all prices down or.....?👀
— Kise🌸⚡️ (@danialwaysss) April 24, 2017
Black women have supported and gave free press to Shea Moisture for YEARS. And then they have a "hair hate" commercial with white women?
— no. (@DatGirl_ICEY) April 24, 2017
Black women have supported and gave free press to Shea Moisture for YEARS. And then they have a "hair hate" commercial with white women?
— no. (@DatGirl_ICEY) April 24, 2017